OUGD402 : What is Graphic Design for? Part 1

Information and Way Finding

Publishing and Editorial Design

Branding and Identity

Product and Packaging

Retail and Promotion

How to categories :

• Genres
• Content
• Audiences
• Sectors
• Functions
• Format

Information and Way Finding

Visual categorisation of data

Research driven

Examples from Pinterest

Branding and Identity

Relationship between my work and the industry but also between the two.

Brand - Perceived emotional corporate image as a whole

Identity - Visual aspects that form part of the brand

Logo - Identifies the business in its simplest form

Examples from Pinterest