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OUGD402 - What is Design Practice?

Graphic Design is an ongoing examination/conversation between the dynamics of personal exploration and professional practice
- Matt Owens, Volumeone

  • Appropriateness of response
  • Quality of resolution
  • Meeting the deadline
Appropriateness of response :
  • What is the problem?
  • Who is the audience?
  • What is the context?
  • What is the method of delivery?
What is the problem?

Are you being to... or Do you want to?

Each brief is different which means that we can either complete one for someone else which comes with a set of rules and guidelines, or we can choose to complete one which opens up the creativity a little bit more.

What is your rationale?

WHAT
  • Preferences
  • Reasonings
  • Plans
  • Thoughts
  • Opinions
WHY?

What are you doing and Why are you doing it?

Are you driven by?

  • Concept
  • Idea
  • Research
This is down to personal preference as every designer works in different ways

  • Audience
  • Context
  • Media
Someone could be driven by a specific media eg. Magazine

  • Creative
  • Ethical
  • Commercial
Do we chose to work with someone who has the same ethical reasonings as us?
  • Handmade
  • Digital
  • Lens Based
2 Dimensional - 2D
3 Dimensional - 3D Depth, Product, Spacial
4 Dimensional - Movement, time

How does 2D link to 3D ?
2D design around 3D object.

Quality of resolution

  • Depth of appropriate research
  • Breadth of initial ideas
  • Selection of potential solutions
  • Thorough visual development
  • Attention to detail/crafting
  • Clarity of presentation
Type and/or image?

Another word for style - SIGNATURE or VISUAL IDENTITY

Is the media the message?

Tone of voice
What is my tone of voice as a designer?
  • Authoritative
  • Informative
Info-graphics and Editorial

What makes you you?
  • Try it
  • Test it
  • Make it better
Collaborate -
  • The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential

Meeting the deadline

Message, Communication, Clarity, Context

+

Creativity, concept , idea

x

Skills, Organisation, Discipline, Commitment

______________________________________

Boundaries, Limitations, Rules, Time


= An effective design practice.

As an extra task we were put into groups of three and asked to interview each other on the following questions...

  • What is your professional name and contact details?
  • What 5 words best describe your design practice?
  • What 5 words best describe you as a person?
  • What are your strongest design skills?
  • What areas of Graphic Design interest you the most?
  • Who are your favourite 5 designers/studios?
  • What makes these your favourite?
  • What are your favourite design blogs?
  • What 5 things do you want to be?
  • What 5 things do you need to be to achieve this?


My answers...


  • What is your professional name and contact details?
SetDesigns or ESetDesigns

ellen@setdesigns.co.uk

  • What 5 words best describe your design practice?
  1. Simple
  2. Minimalistic
  3. Clear
  4. Black and White
  5. Easy to navigate
  • What 5 words best describe you as a person?
  1. Clean
  2. Tidy
  3. Neat
  4. Friendly
  5. Thoughtful
  • What are your strongest design skills?
  1. Generating ideas
  2. Researching subject matter
  3. Simplistic Design
  4. Functional
  5. Following the brief
  • What areas of Graphic Design interest you the most?
  1. Editorial
  2. Product and Packaging
  3. Information Graphics
  4. Web Design
  5. Retail
  • Who are your favourite 5 designers/studios?
  1. Anthony Peters (IMEUS)
  2. Analogue
  3. Boom Artwork
  4. Oat Creative
  5. Jiani Lui
  • What makes these your favourite?
  1. Simplicity
  2. Creativity
  3. Unique
  4. Clear
  5. Powerful
  • What are your favourite design blogs?
  1. Dieline
  2. Illustrationweb
  3. Creative Review
  4. Oat Creative
  5. Jiani Lui
  • What 5 things do you want to be?
  1. Editorial designer
  2. Successful
  3. Web Designer
  4. Well Known
  5. Highly thought of
  • What 5 things do you need to be to achieve this?
  1. Motivated
  2. Organised
  3. Aware of the design industry
  4. Up to date on software
  5. Reliable
Melissa's answers..

  • What is your professional name and contact details?
  1. New Design
melissa@newdesign.co.uk


  • What 5 words best describe your design practice?

    1. Simple
    2. Minimalistic
    3. Innovative
    4. Relevant
    5. Effective

    • What 5 words best describe you as a person?
    1. Creative
    2. Conscienscious
    3. Precise
    4. Motivated
    5. Organised
    • What are your strongest design skills?
    1. Drawing
    2. Photography
    3. Layout
    4. Colour Awareness
    5. Photoshop
    • What areas of Graphic Design interest you the most?
    1. Editorial
    2. Print
    3. Photography
    4. Type
    • Who are your favourite 5 designers/studios?
    1. Manuelrobello
    2. Kelly Smith
    3. Sarah Hankinson
    4. Rankin
    • What makes these your favourite?
    1. Fashion Related 
    2. The use of media
    3. Own Identity
    4. Clean designs
    5. Sophisticated
    • What are your favourite design blogs?
    1. Birdy and me
    2. Manuelrobello
    3. Trendland
    4. Underwerket
    • What 5 things do you want to be?
    1. Successful
    2. Unique
    3. Editorial
    4. Sophisticated work
    • What 5 things do you need to be to achieve this?
    1. Mtovated
    2. Remain interested
    3. Research
    4. Self Reliant
    5. Time Management
    Laura...

    What is your professional name and contact details?
    What 5 words best describe your design practice?
    • Clean
    • Professional
    • Simplistic
    • Minimalistic
    • Monochrome
    What 5 words best describe you as a person?
    • Neat
    • Clean
    • Polite
    • Conscientious
    • Dedicated
    What are your 5 strongest design skills?
    • Packaging
    • Drawing simple illustrations
    • Composing publications
    • Crafts
    • Photoshop
    What areas of graphic design interest you the most?
    • Packaging
    • Branding
    • Editorial
    • Web design
    • Retail
    Who are your 5 favourite designers/design studios?
    • Fabien Barral
    • Graphic Exchange
    • John Warwicker
    • Vogue editorial designers
    What makes these your favourite? Where can you see their work?
    • Mr Cup website
    • Unique style/signature
    • Their own blog and graphic exchange
    What are your 5 favourite design blogs?
    • Designspiration
    • Graphic exchange
    • Creative review
    • Dieline
    • Lovely packaging
    What 5 things do you want to be?
    • Editorial designer
    • Art director
    • Freelance designer
    • Packaging designer
    • Identity/Logos
    What 5 things do you think you need to do to be this?
    • Experience in studios
    • Outgoing - ask questions
    • Extra work/studies
    • Collaborative briefs
    • Live briefs to get recognised

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