Our group was given 5-a-day as our topic to start with. We brainstormed a lot of ideas to start with but unanimously we decided that we wanted to steer away from typical fruit and vegetable promotional campaigns. A problem we have been tackling over the first year is that people are not looking at design blogs and studios which therefore means they are not keeping up with the fast moving industry. This was the problem we settled on in the end.
What methods did you use to gather your evidence to prove this was a problem and what forms did it take? (primary, secondary, qualitative, quantitative)
Our time on the course has served as part of our primary research into this problem. People openly admit that they should be looking at blogs and studios more. As we were targeting an audience who we had access to we did not carry out much secondary research.
What methods of research did you find useful and why?
As the our brief involved us looking into what blogs are out there I found it incredibly useful for myself as a young designer. It has also helped me to firmly identify which areas of design I prefer and strive in. After looking into the five different categories within Graphic Design I now can firmly say that Editorial design is my favourite.
What research could you have carried out that would have proved more useful?
I think our primary research in regards to asking people what they would like to have seen within the blog could have been more thorough as we went off what we thought was correct. I do think that we had a strong structure for our blog but it could have been tailored for the course more. I think our water event was successful and think that we could maybe have expanded our event to Vernon Street as I feel that the foundation student could have benefitted from looking at the blog more than people from the college of art. Our water event went very well but I do think that we handed water to student who do not have any interest in Graphic Design.
How did you manage the workload as part of a group?
As a group we worked well together, most of the time. As in all group work it is difficult for everyone to agree. Within our group were a lot of strong personalities which did cause a few clashes occasionally. Attendance was a slight problem with a few members choosing not to attend group meetings or cutting them short to leave early. I feel that our communication was strong even though it was over Facebook 80% of the time. Our decision making went smoother over the second week as we started to assign jobs to each person. I do think that some people were given smaller jobs which were maybe not as important as others which might have an effect on their portfolio when it comes to hand-in. Overall, I felt quite positive about our concept and as a group we came to a happy medium about the design and colour scheme. I would not personally have chosen the colour scheme or font but as in all group work compromises have to be made.
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