• Wednesday, 2 January 2013
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OUGD402 - What is Graphic Design for? : Study Task 4


5 examples of websites/blogs that will help you define:

Information and Way-finding design.

 Information and Way-finding design communicates information in interesting and unique ways. Illustrations and graphs are used alot within this area of design. 






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Examples... 


Source : Visual.ly

This is an example of an information graphic which would be used within a school to teach students about the moon and what happens over the period of a year. The budget, I would think, is quite low as it seems to be very simple and have more text than others which are mainly image based. 


Source : Visual.ly

This information graphic has much more defined audience as it is aimed at fans of the Lord of the Rings franchise. The budget would be low as it seems to have been created by a fan of the franchise who has produced this as a personal project. The tone of voice is informal and has a humorous side to it. 



Source : good.is

This information graphic is about the presidency elections in America last year. The audience would be any voter within America or someone with an interest in the elections as also American history. The budget would be quite high due to the height of the event. 

japan, debt, crisis, infographic, GOOD, business, news

Source : good.is
This information graphic is primarily image based, shapes have been used to represent statistics. Given the content of the info graphic I would say that the budget is quite high as it is illustrating quite an important financial topic within the world. The tone of voice within this is very formal as the content warrants it. 


Source : infographic archive

This is an information graphic based on the content of the social networking site, Twitter. Given this the tone of voice can be identified easily. This is quite image based and relates to quite an influential event within America. This would suggest a moderate budget but not a high one.


Source : infographic archive

Blood Pressure: Know Your Numbers infographic

Source : Cool Infographics




Source : Infographics.com



Source : Infographics.com

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Product and Packaging 

Product and Packaging design can take on many different forms and be delivered in many different tones of voice. The size of packaging depends solely on the size of the product and the audience it is aimed at. 







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Examples...

antismoke pack


anti-theft lunch bag



nyc spaghetti
















Creative Product Designs


Creative Product Designs



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Branding and Identity

 Branding and Identity is the development of a presence which a person or a group wish to present to the public. This can take on many forms with logos, business cards and other promotional material as the main focus. 





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Examples...


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Editorial and Publishing

 Editorial and publishing is the development of mainly printed material which is bound or presented as a whole object. This can also be screen based and viewed by many people. Publishing can be anything from a blog, website to an actual book which people buy and read. 





http://www.lancepublishing.co.uk/

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Examples...

Three front covers of The Face designed by Neville Brody


Retail and Promotion

 Retail and promotion is usually in the form of flyers and posters which advertise or promote and event, person or group. Retail design can take on many different forms depending on the theme and overall tone of voice surrounding the brand it is promoting. 





OUGD405 - How To... Self Evaluation

For our first brief for Design Process was quite difficult. I was put in a group of 5 people and we were given the word 'routine'. As a starting point we all researched different variations of the word routine. I was given safety routines to look into further. I chose to look into the clean up routine after a natural disaster. 

My town was devastated by flooding in June this year, a disaster which has occurred more than once in the last century. I know first hand how this experience can affect families as my own lost their home. When it came time for the group crit I explained my research and received a good response from my fellow group members. After everyone in my group had presented their research we were given the brief 'make someone try something new'. With my research this question was very hard to achieve as it would mean getting people to volunteer in areas of the UK and abroad. As a group we decided that my research did not present enough avenues to go into and therefore chose another persons research. 

The subject we chose to go into was Fitness routines, which Ewan had looked into. Trying to come up with new and innovative ways to get people to exercise was very hard as it had been done, or tried to be done, before. We chose to target out project on students as we have a direct connection to a large group of them. 

With this focus we designed an easy step-by-step guide to 5 simple exercises for students to do in day-to-day life. We called our brand NUYU. I think our final product was very good and looked the part but that we could have put more time and effort into another form of media (an app). As a group we worked very well together with no disagreements at all but I think like all group work communication was the main problem.

If we were to do this project again I think we would have looked into designing an app instead of a printed poster as students are more likely to engage with a digital form of media rather than print. Overall I am happy with the quality of work we produced but think it would have been better to have had more structure to the group and roles.



Oficial College Evaluation Sheet





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