• Wednesday, 2 January 2013
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OUGD402 - What is Graphic Design for? : Study Task 4


5 examples of websites/blogs that will help you define:

Information and Way-finding design.

 Information and Way-finding design communicates information in interesting and unique ways. Illustrations and graphs are used alot within this area of design. 






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Examples... 


Source : Visual.ly

This is an example of an information graphic which would be used within a school to teach students about the moon and what happens over the period of a year. The budget, I would think, is quite low as it seems to be very simple and have more text than others which are mainly image based. 


Source : Visual.ly

This information graphic has much more defined audience as it is aimed at fans of the Lord of the Rings franchise. The budget would be low as it seems to have been created by a fan of the franchise who has produced this as a personal project. The tone of voice is informal and has a humorous side to it. 



Source : good.is

This information graphic is about the presidency elections in America last year. The audience would be any voter within America or someone with an interest in the elections as also American history. The budget would be quite high due to the height of the event. 

japan, debt, crisis, infographic, GOOD, business, news

Source : good.is
This information graphic is primarily image based, shapes have been used to represent statistics. Given the content of the info graphic I would say that the budget is quite high as it is illustrating quite an important financial topic within the world. The tone of voice within this is very formal as the content warrants it. 


Source : infographic archive

This is an information graphic based on the content of the social networking site, Twitter. Given this the tone of voice can be identified easily. This is quite image based and relates to quite an influential event within America. This would suggest a moderate budget but not a high one.


Source : infographic archive

Blood Pressure: Know Your Numbers infographic

Source : Cool Infographics




Source : Infographics.com



Source : Infographics.com

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Product and Packaging 

Product and Packaging design can take on many different forms and be delivered in many different tones of voice. The size of packaging depends solely on the size of the product and the audience it is aimed at. 







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Examples...

antismoke pack


anti-theft lunch bag



nyc spaghetti
















Creative Product Designs


Creative Product Designs



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Branding and Identity

 Branding and Identity is the development of a presence which a person or a group wish to present to the public. This can take on many forms with logos, business cards and other promotional material as the main focus. 





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Examples...


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Editorial and Publishing

 Editorial and publishing is the development of mainly printed material which is bound or presented as a whole object. This can also be screen based and viewed by many people. Publishing can be anything from a blog, website to an actual book which people buy and read. 





http://www.lancepublishing.co.uk/

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Examples...

Three front covers of The Face designed by Neville Brody


Retail and Promotion

 Retail and promotion is usually in the form of flyers and posters which advertise or promote and event, person or group. Retail design can take on many different forms depending on the theme and overall tone of voice surrounding the brand it is promoting. 





OUGD405 - How To... Self Evaluation

For our first brief for Design Process was quite difficult. I was put in a group of 5 people and we were given the word 'routine'. As a starting point we all researched different variations of the word routine. I was given safety routines to look into further. I chose to look into the clean up routine after a natural disaster. 

My town was devastated by flooding in June this year, a disaster which has occurred more than once in the last century. I know first hand how this experience can affect families as my own lost their home. When it came time for the group crit I explained my research and received a good response from my fellow group members. After everyone in my group had presented their research we were given the brief 'make someone try something new'. With my research this question was very hard to achieve as it would mean getting people to volunteer in areas of the UK and abroad. As a group we decided that my research did not present enough avenues to go into and therefore chose another persons research. 

The subject we chose to go into was Fitness routines, which Ewan had looked into. Trying to come up with new and innovative ways to get people to exercise was very hard as it had been done, or tried to be done, before. We chose to target out project on students as we have a direct connection to a large group of them. 

With this focus we designed an easy step-by-step guide to 5 simple exercises for students to do in day-to-day life. We called our brand NUYU. I think our final product was very good and looked the part but that we could have put more time and effort into another form of media (an app). As a group we worked very well together with no disagreements at all but I think like all group work communication was the main problem.

If we were to do this project again I think we would have looked into designing an app instead of a printed poster as students are more likely to engage with a digital form of media rather than print. Overall I am happy with the quality of work we produced but think it would have been better to have had more structure to the group and roles.



Oficial College Evaluation Sheet





  • Friday, 23 November 2012
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OUGD403 - Module Evaluation


What skills have you developed through this module and how effectively do you think you have applied them?

- Throughout this module I have developed my skills on Adobe Illustrator. Though I have only learnt the basic skills with the pen tool I have found it a really helpful skill to have.  I have also developed my understanding of type and letterform. I came onto the course with no knowledge of typefaces and I feel that this module has helped me significantly to understand an important part of Graphic Design.

What approaches to/methods of design production have you developed and how have they informed your design development process?

- I have further developed my developmental stage of design, I now sketch out a range of different ideas before experimenting digitally. I have found this very helpful as it is a more visual way of documenting my ideas and thought processes. I have also found that asking other people if they understand my message as I am developing my ideas, this is very helpful as it is of the upmost importance that my designs are legible and understandable.


What Strengths can you identify in your work and how have/will you capitalise on these?

- I feel that my strengths lie within the development stages and the ability to self evaluate my work. I now produce a wide range of possible design rather than producing my first idea. I also feel that I am devoted to the course and put a lot of time into making sure that my work is at degree standard.

What weaknesses can you identify in your work and how will you address these in the future?

- I think my weaknesses still lie in software skills. I know how to use Adobe Photoshop quite well but my Illustrator skills could be improved. I also feel that by developing my software skills my work an prints will be at a higher standard.

Identify five things that you will do differently next time and what do you expect to gain from doing these?

- Pay more attention to stock choice and print methods. From doing this I think my work will look more professional and the colours will look how they were intended.

- When producing work to a specific scale (2:1) I will produce my developmental drawings in that format. This will mean that the process of digitally producing my designs will be less complicated as I have already taken the size of the paper into account.

- Use Illustrator when producing anything image based. This would mean that when printed images would not be pixelated and would be crisp.

- Take into account other methods of displaying my designs instead of just print format (designing an app) This will help me to develop my understanding of other technologies.

- Experiment more with type and develop my understanding of type anatomy.


  • Friday, 16 November 2012
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Message and Delivery : Distribution Crit

For our final crit for Message and Delivery we had to critique 6 pieces of work in a pair. Afterwards we were given back our work from another group.


My Crit Feedback 1







This pair had some very good points about my work. They noticed that the stock I used to produce my work on was not thick enough and the mailshot could be seen from the outside. I have documented my print problems in my Design Practice blog and intend to change my stock to make sure that my design looks more professional. Another bit of feedback I got from this pair was that I had used 3 colours instead of the two allowed. I made sure that when I produced that aspect of my design that I used a tone of black which was allowed in the brief. My intention was to have my design be of high impact and therefore I limited the amount of research that I would present in my mailshot. This obviously hasn't worked completely as the pair were confused about some of information I had chosen to display. I will have to revise this before submission. The suggestions that I received from this pair was very helpful and I will make sure to act on it. 





The second set of feedback that I received had similar comments. This is obviously a reflection of my work. I will need to change the stock I used to produce my work and will maybe have to add more information. I do not want to have my design doubled sided as I want it to be simple and to the point. I do not think that people will take the time to read a lot of information especially students. Another comment I received was that my envelope seemed rushed. I was going for a minimal look but will be happy to add more detail to my design to make it look like I have put more thought into it. I agree with most of the comments I received and will make the necessary adjustments before submission.



  • Tuesday, 13 November 2012
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What is Graphic Design for? Part 2

Editorial and publishing 

Magazine design

Fashion
Music
Lifestyle
Health and beauty
Current Affairs
Photography
Technology
The Arts
Hobbyist
Food and Cooking
The Home



Publishing

Fiction
Non-Fiction
Travel
Biographies
Manuals
Children's Books
Education
Training
Reference
Language








General Publication

Annual Reports
Catalogue (Commercial, event)
Brochures
Instructional
Public Sector
Self-Publication
Creative Press
Fanzines


Retail and Promotion

Tags
Bags
Signage





Product and Packaging

T-shirts
Calendars
Paper Product (cards, wrapping paper)
Stationary
Wallpaper
Packaging

Packaging as protection

Cath Kidston






















  • Sunday, 11 November 2012
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Message and Delivery : 3 Posters Crit











The general feedback I got from the crit was positive. People understood the message I was trying to convey but they did have some trouble with my just image piece. I found this crit very helpful but I think I prefer verbal feedback. 


OUGD402 : What is Graphic Design for? Part 1

Information and Way Finding
Publishing and Editorial Design
Branding and Identity
Product and Packaging
Retail and Promotion

How to categories :

  • Genres
  • Content
  • Audiences
  • Sectors
  • Functions
  • Format
Information and Way Finding


Visual categorisation of data
Research driven






Branding and Identity

Relationship between my work and the industry but also between the two.

Brand - Perceived emotional corporate image as a whole
Identity - Visual aspects that form part of the brand
Logo - Identifies the business in its simplest form




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