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OUGD602: PPP3 - Personal Branding

At the end of second year I designed my personal branding. I used a lowercase bold font and only my name as the logo. I feel that this was an accurate representation of me as a person and as a designer. I therefore chose to keep my branding the same this year, only changing the typeface for my logo. 


Last years branding:





This year:


A new logo without a full stop at the end. I felt that by removing this I was able to remove a sense of bluntness from my original logo.


CV and invoice have remained the same as it serves its purpose and could not be improved. 


A new portfolio site - under construction


OUGD602: PPP3 - Tony Broomhead

One of the many perks of third year is the opportunity to work on different briefs. Amber sent an e-mail about collaborating with an architect on a project to design a tree for life at leeds based Marshalls Mill. The mill is home to many creative studios and businesses so I thought it would be an excellent experience. I, along with several others, volunteered to do this brief with Tony Broomhead, an architect from Sheffield. I worked with Laura, Vicky and J'nae on this brief and we came up with Communitree.

Communitree is a communication tree that attempts to encourage studios and businesses to collaborate. We named the tree communitree as it represented the concept and was also a great play on words.













Working with the woodwork department we had the tree made out of wood so that it was more durable. 







Being photographed for the Yorkshire Evening Post:



article in YEP:


Holbeck tree installation is not just for Christmas

Ellen Settlefield (front), pictured with (back left to right) J nae Saunders, Steve Hunter, Tristan Currie, Sam Cook, Bobby Jones, Laura Waubridge and Victoria Redmond.

Ellen Settlefield (front), pictured with (back left to right) J nae Saunders, Steve Hunter, Tristan Currie, Sam Cook, Bobby Jones, Laura Waubridge and Victoria Redmond.

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HAVE YOUR SAY

A sustainable tree is for life, not just for Christmas.

That is the message from Igloo Regeneration Partnership, the firm behind developments in Holbeck Urban Village (HUV), which has enlisted architect Tony Broomhead to design a year-round Christmas tree.
Mr Broomhead created a ‘tree for life’ installation and held a workshop with seven graphic design students from Leeds College of Art on the concept, which led to the creation of a series of flatpack sculptures inspired by the idea.
The main nine foot tall wooden Christmas tree now takes pride of place in the foyer of Igloo’s Marshall’s Mill development in HUV.
Steve Hunter, of Marshall’s Mill, said: “We hope the tree will be a focal point in the foyer for a long time to come.”



Source

OUGD602: PPP3 - After School Club

Another perk to being a student ambassador is my opportunity to try new things. I was involved in running the after school club for a period of 8 weeks. This role allowed me to work with young adults and teach them about my chosen profession. I was also able to meet students from other courses who have a similar design interest as me. I think that by working and organising the workshops I was able to gain some experience in management and art direction, which is something I would be interested to learn in the future.

OUGD602: PPP3 - Creative Networks

As a student ambassador I have been given the chance to work at Creative Networks events. These events, hosted by LCA, invite creative professionals to speak about their lives, experiences and impart wisdom on others. I have attended many of the events and worked at one event. I find that by working these events I am able to interact with visiting professionals who have come to the college to see the event and also meet some of the professionals who were giving the talks.

I feel that by working as an ambassador I have improved my confidence no-end. I am no longer scared to talk to new people or make conversation with other people. I think this job has prepared me for my future in this industry and I am very happy that I chose to apply.

OUGD602: PPP3 - NUX Camp

I have been to Northern User Experience (NUX) which is a monthly meet-up with UX professionals from the North. I received an e-mail from NUX about NUX Camp. 



NUX Camp is a full day of workshops for aspiring UX'ers to learn about UX from professionals. I am very much looking forward to attending this workshop.

More details:











OUGD602: PPP3 - DBA

As mentioned on my Extended Practice blog I, along with the rest of the year group, was given the chance to work on a brief set by The Design Business Association. This brief was to brand the Capital North. I worked on this brief in a group of four people including myself. We came up with a logo and an identity for the brand and I was happy with the outcome. Though, when we presented this idea to DBA they were not impressed. I therefore took it upon myself to revisit this brief and create a new logo taking on their criticism.


First logo:



New logo with new colours:







I really embraced this brief as it represents the kind of projects I want to work on. 

OUGD602: PPP3 - Final Presentation

I was unable to give my presentation due to personal issues. I typed out a script to go alongside my presentation so that it was still clear.

Ellen Setterfield
PPP3
Final Presentation

Slide 1
My logo

Slide 2
My favourite piece of design is the London Underground map, originally designed by Harry Beck in 1933. This map inspired me to look into a new sector within Graphic Design – User Experience.

Slide 3
My hometown is a small town called Todmorden. It is a very beautiful serene but also very boring to a young person. I always knew that I would not end up living in Todmorden for the rest of my life.

Slide 4
Moving to Leeds was very daunting, as I had never lived in a city before but after one evening of feeling homesick I have never looked back.

Slide 5
I came to LCA without a foundation degree which meant I was one year younger than most of the students. Though this meant that I was less experienced with skills such as print making, I decided to use my first year to experiment with different materials and processes, which would help me to decide what kind of designer I was.

Slide 6
Some of the highlights from my first year were the Coffee book that I produced in response to an info-graphic brief. I enjoyed this project as it meant that I had to carry out research into a topic that I had little knowledge about. I decided to make a set of flashcards that each displayed facts about coffee. I envisioned this collection to sit on a table within a coffee shop for coffee lovers to read as they drank their coffee. I added this brief to my Behance portfolio and a man in Düsseldorf who wanted to use the book in his new coffee shop approached me.

Bliss Nails and Beauty was my first paid design job which I completed over the summer holiday between first and second year. This brief was interesting as I was given full creative range, I was asked to come up with a logo and a pricelist that I printed, trimmed, folded and stitched myself. Though I enjoyed this brief I came to the conclusion that print design was not 100% for me.

Slide 7
I was looking forward to starting second year, as I was very interested in learning about web design. I felt a lot more confident starting second year as I had the experience of first year to make informed decisions about my responses to the briefs set.

Slide 8
One of my favourite projects from second year was Redrow, which was a YCN brief that I completed with Adam. I enjoyed this brief massively as it introduced me to User Experience and also collaboration.  Though this brief was a compulsory collaboration it opened my eyes to the ‘real’ world of design. I realised that within industry it is very rare for designers to complete a brief themselves.

My CoP work in second year was a project I was very proud of. I made the mistake, in first year, of choosing a topic that I was not 100% interested in. I made sure that during second year I chose a topic that gave me scope to carry out research that I would find useful and also interesting. I chose to look into wayfinding and signage and how type and image work together within it. I used the London Underground Map as a major case study within this body of work and also used it as a framework to present my research findings.

Type factory was the first web brief that I completed from start to finish, by myself. I found it incredibly hard to code the website as well as designing it, this meant that a lot of my design decisions were made during the coding process. This brief made it clearer in my mind that collaboration within web design is imperative.

Slide 9
Over the summer between second year and third year I completed a placement at Numiko for one week. I enjoyed my time at the studio but I did feel a little bit out of place. I came to the conclusion that the first job I would have would not necessarily be my dream job. It was at Numiko where I met Lowri Davies, a UX Researcher. Lowri introduced me to Northern User Experience (NUX), which is a group of UX professionals who gather each month for workshops, talks and pizza. I really enjoyed the NUX meet up and I continued to stay in touch with Lowri.

Slide 10
Returning for third year I felt that I had a direction to point myself in. I knew that I was only really interested in digital briefs with a UX theme. The briefs that I wrote for myself were mainly websites or mobile apps.

Slide 11
A few of my highlights from third year are: Morrison’s groceries re-design, FE Taster Day session and Commute. These briefs all had an essence of UX about them though they were not simply web briefs. The Morrison’s Groceries brief was the practical response to my dissertation. It focused on the idea of UX within a supermarket transferred to an online platform. I paid particular attention to the navigation of the website and chose specific features to ensure that users fully understood each step they were about the take, such as images to represent what would be found within each food category.

The FE Taster Day and Commute briefs were both about UX but were not confined to web design. The FE Taster Day was a collaboration with Laura Bruce. We devised a lesson that we delivered to the FE students; this was with the aim to give an insight into the BAGD course. Commute was a live brief set by Do Something More. The brief was to design an experience of a train company. I chose to target my company at commuters, I created a Commute card that users could collect points and redeem gifts with and also made specific design decisions about the train interior to adhere to commuter needs. Both of these briefs required some essence of UX but presented themselves in a different way. These briefs made me change my perspective about the kind of designer I want to be. I think that sitting behind a desk all day will be boring and unsatisfying, I want to do something that involves working with teams of people making creative decisions and coming up with interesting ideas that present innovative User Experience’s.

Slide 12
I kept in touch with Lowri and she told me that she had recently left Numiko and started a job as the Head of UX at Rentalcars.com in Manchester. She told me that they were holding User tests at Media City in Salford and invited me to be her note taker for the 5 days of tests. This was such an exciting prospect for me and also presented me with the chance to find out what user testing is all about. I really enjoyed the testing as it gave me an insight into what my job would be like if I were to go into UX research instead of design. Though I enjoyed taking notes I would have preferred to take on Lowri’s role, which was to interview each user, and guide them through the tasks they were asked to do. I feel that my skills would lean towards this role.

During my time at Media City I fell in love with the atmosphere. I loved that each day as I got my Costa Coffee paparazzi were taking photos of celebrities as they arrived at the BBC, I loved that the Voice was filming in the same building as me and I loved that the Coronation Street set was right across the road from me. I did some research into the different businesses within Media City and found that the BBC has a UX Design training course that is open to graduates. I plan to apply for this and see where I get.

Slide 13
Knowing that the BBC offered this course I attended Manchester Digital, which was a gathering of all the digital agencies in Manchester that were hiring graduates. I knew that the BBC would be there and I saw it as a perfect opportunity to speak to them directly about the course and what I would be doing if I were successful. I was very disappointed with the reception I was given by the BBC, they were very uninviting and did not give any information except a really bad print out of the information on the website. Whilst I was upset about this I chose to look at other studios at the event, it was here where I came across Code Computerlove. I had seen their work before but I had not considered them, as I was too interested in the BBC. I handed in a CV and a business card to an employee named Charles and was told to wait to hear from them.

Slide 14
Code got in touch invited me to a graduate open day at their studios. I was told that I was selected as I showed premise at the Manchester Digital Day. I went along to the open day and I loved it. I, along with around 15 other graduates, was introduced to some of the creative at Code. We were split into small groups and were each told to come up with product ideas based off other products, this was known as a ‘mash up’. We were then told to come up with a product from these ‘mash ups’ and given the chance to pitch them to the other groups and employees at Code. The day was an excellent experience but unfortunately I have not heard from them in a few weeks.

Slide 15
After my time on this course I have to ask myself what have I learnt?


Slide 16
One of the main life lessons that I have learnt it that money doesn’t grow on tress. As a student I have had to learn how to live on a small budget, which for me was not easy. I do feel that due to these financial restrictions I have learnt how to be responsible with my money or I will simply starve.

Slide 17
Over the past year I have learnt that Graphic Design isn’t at the centre of everything. I have learnt that I should make more time for other things, even if they do not offer me anything other than a laugh with some friends. Especially over the past few weeks I have learnt that life is too short and that I need to make sure that I take time for myself to do the things I want to do whilst I am young and have the opportunity to do so.

Slide 18
I was always told that the friends I make at university would be my friends for life. I know that this is true, as I have never had such special friends who care so much about me.

Slide 19
My plans for the future involve me making the most of being young and having no responsibilities.

Slide 20
I want to travel to as many countries as possible and meet some amazing people, eat some incredible food and make memories.

Slide 21
In the past few weeks I have decided that I want to dedicate part of my creative career to raising money for charity, specifically The Brain Tumour Charity as I recently lost a loved one suddenly. I want to do all I can to make sure that no other family has to go through what my family is going through and the best way I can think to do this is to offer my skills to doing my bit for charity. I plan to do this by organising an event where any money raised goes to charity. 

Slide 22
I am attending NUX Camp in June, which is a one-day workshop for UX beginners to learn all they need to know about the practice of UX

Slide 23

I still plan on applying for the BBC job – fingers crossed!
 

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